Last Updated on February 16, 2023
In late 2021, Cloudflare declared TikTok as the more popular domain, taking over popular sites like Google, Facebook, Microsoft, and Apple. So unless you have been hiding under a rock over the past couple of years, you have probably heard of the video-sharing social media giant changing the industry.
With so much popularity, we are forced to ask a simple question – just how much does TikTok pay its daily users? Is that TikToker filming drinking cranberry juice and skateboarding video earning enough from ads to make a decent living?
How Much TikTok Pays the Creators
Just like every other social media platform, TikTok has financial benefits for those accounts that bring in the most views. So do TikTokers get paid? Yes, but it depends on an account’s popularity and ability to routinely rank high in search results.
1. How Much Does TikTok Pay Per View?
There are essentially two ways you can get paid on TikTok. They are the Creator’s Fund and the Marketplace. In the Creator’s Fund, how much does TikTok pay relates to your viewership. The average payment is around 2-4 cents per thousand views.
The Marketplace is different. Instead of drawing from a group fund, you strike a deal with specific brands that want to target your audience. That income can vary depending on your niche market. In other words, a TikToker that does a lot of dances will probably earn money from clothing brands, tennis shoes, or something they can wear during a dance.
2. How Much Does TikTok Pay Per 1,000 Views
This depends on your popularity, type of content, and duration of users watching your entire video. On average, you can expect anywhere from 2-4 cents per thousand views.
That is only in the Creator Fund and not in the Marketplace.
3. How Much Money Doest TikTok Pay for 1 Million Views
Now we are getting to the big numbers. If you are averaging 2-4 centers per 1,000 views, you can expect to earn between $20 and $40 per 1 million views.
Again, that changes based on your popularity and ability to draw in new views from users. There are plenty of TikTokers bucking this trend who have found a decent formula for how to get paid on TikTok. They can earn way more if the content is good and the viewership is reliable.
TikTok Money Calculator
Why not try one of the TikTok Calculators. Although, take the results with a pinch of salt.
How Many Views is Required on TikTok to Get Paid?
How does TikTok pays depends on whether or not an account is part of the Creator’s Fund. Before you can make that money, you need to qualify.
Only those in the US, UK, France, Germany, Spain, and Italy are eligible. They must be at least 18 years old with no less than 10,000 followers and 100,000 video views in the last 30 days. These accounts also must follow TikTok community guidelines at all times.
So that means you need to have at least 100,000 views in the last 30 days to get paid from TikTok.
How Many Likes are Required on TikTok to Get Paid?
If you are a member of the Creator Fund, getting more likes does not directly translate to earning more money. What it does do is help you go viral. The more eyeballs watching your thrilling story of a new baby goat on the farm, the more views you get, which equals more earnings.
Many TikTokers have learned the answer to does TikTok pay you really comes down to engagement. If you can grow the attention paid to your videos, you will rise to the top of your follower’s feeds and get exposed to new viewers easier.
That engagement will help you reach the 10,000 followers minimum needed for the Creators Fund.
ⓘ There are services like Fiverr where people offer knowledge on building accounts or help to promote it or even manage it for you. Remember to do extra research and never pay big bucks for any service unless someone proved to be beneficial at a smaller scale.
Creators Who Publicly Shared Their Earnings
There is some insight into how much money do TikTokers make because some creators publicly post their earnings on the app. For example:
Preston Seo | @preston – this is a personal finance account that earns roughly $9 and $38 per day between January 2021 and May 2021. At the time, the account had 2.1 million followers.
Safwan AhmedMia | @supersaf – this is a tech account featuring the latest smartphones and accessories, earning about $151 total between April 2021 to January 2022 with over 25 million views.
Jimmy Donaldson | @mrbeast – this Escape Room aficionado made daily earnings between $18 and $32 in January of 2022, with over a billion views total on the app.
Adrian Brambila | @adrianbrambila – serial entrepreneur, ex-pro dancer & influencer is telling how much he makes on TikTok:
The point is the earning potential varies quite a bit based on your popularity, engagement, consistency, and viewership.
TikTok Highest Earners
The big earners that have learned the tricks to how much TikTok pays utilize branding partnerships through the Marketplace that drastically improves their take-home money. This includes people like:
- Charli D’Amelio earned $17.5 million in 2021. She grew her fame and online following for the dances and public opinions she posted –>
- Addison Rae made about $8.5 million in 2021. She also grew her fame from dancing and singing on TikTok. It also does not hurt that she has an acting career –>
- Bella Poarch is probably one of the more mainstream faces of TikTok. She brought home $5 million from the social media platform and has been enjoying a lucrative fashion and music career –>
- Josh Richards made $5 million due to lip-syncing videos and dancing. He has a high appeal as a “bad boy” online –>
- Avani Gregg earned $4.75 million because of her Harley Queen style cosplay and highly engaging makeup videos –>
In all cases, these TikTokers made more money because of specific advertisers that paid large amounts of money to have their logos, products, clothing, and more posted on their profiles.
Ok, So When Does TikTok Start Paying You?
Enter the Creator Fund. If you want to earn some serious cash and find out for yourself how much does TikTok pays, you will need to join the Creators Fund.
1. What is the TikTok Creator Fund?
The Creator Fund is a giant basket where all the ads run by TikTok go. A portion of that money is put into this fund that members can earn from, depending on their views and engagement. There is no fixed number of people who can join the fund. They just have to meet the eligibility requirements.
Essentially this is a way for TikTok to reward creators that help increase the platform’s popularity and engagement. The platform has pledged to allocate about $300 million to this fund from 2021 to 2024.
2. How Does the TikTok Creator Fund Work?
Every day, the amount of money a creator can earn is calculated based on the number views, the authenticity of views, level of engagement, and whether or not the content is aligned with TikTok’s community guidelines and standards. If all is good, money is distributed.
3. How to Join the Creator Fund
You’ll need to apply through the app and your Pro account to join. This is done by creating a Creator Account first. Then you can apply under the “Creator Tools” option in your app settings.
4. What Are the TikTok Creator Fund Requirements
In order to be eligible for the TikTok Creator Fund, you must:
– Be based in the US, UK, France, Germany, Spain or Italy.
– Be at least 18 years old
– Have at least 10,000 followers
– Have at least 100,000 video views in the last 30 days
– Have an account that fits with TikTok’s Community Guidelines and terms of service
5. Is Applying to the Creator Fund Worth It?
That is going to depend on what your goals are for TikTok. Some users say they dropped in viewership and engagement after joining the Creator Fund, while others say it made it easier to get brand deals.
The Creator Fund is a great way to have a trickle of income coming in for your account, but the big bucks come from brand partnerships and endorsements.
6. Will Joining the TikTok Creator Fund Affect the Views and Followers?
The theory is mixed. Some report dropping in views because they think TikTok wants to keep as much as the money they earn as possible.
Others say they began to blow up after a short down period when they joined in.
In all cases, people reported that the Creator Fund helped them learn how to make better videos because of their analytics. For example, you can judge what videos did better or got longer views based on hard data.
For all the latest information about the Creator Fund follow the official TikTok Twitter account @tiktokcreators
Final Thoughts
TikTok is not going anywhere soon. Even though many people are curious how much does TikTok pay, that does not mean they are any less interested in the short videos about everything from life during the 80’s to the latest dance trends and music.
There are numerous stars and musicians who have gotten their “big break” on TikTok, and brands love the ability to reach new customers with their latest gadgets and products.
As long as people from around the world keep tuning in, TikTok is sure to keep pumping all kinds of entertaining videos.
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